We start with a 45-minute call about your workshop, the materials you use, and the customers you want to reach. No slides, no generic pitch — just questions about how your pieces are made and where they are sold.
After the call, you receive a short written brief that sums up your brand story, your visual references, and the three words that should define your identity. You edit it until it sounds like you, not like a marketing template.
We then sketch two distinct directions: one closer to your current look, one bolder. Each direction comes with a moodboard, a type sample, and a rough logo sketch — enough to react to, not a polished final.
You pick one direction. We refine the logo, choose the final serif and sans pairing, and build a small color palette based on your actual materials — terracotta glazes, raw linen, or walnut wood.
Finally, you receive a simple brand sheet: logo files, color codes, type styles, and a one-page guide on how to apply it to labels, packaging, and social posts. No 80-page manual, just what you will actually use.
Each step is a fixed flat fee, and you can stop after any stage if the direction does not feel right. No long-term contracts.
We begin with a brand audit and a conversation about your materials, process, and the people you serve. From that foundation we build a visual language that feels like a natural extension of your workshop, not a generic template.
Your mark is tested across packaging, labels, social avatars, and printed stationery. We deliver multiple lockups and clear usage rules, so the identity stays consistent whether it appears on a ceramic stamp or an Instagram story.
We select recycled papers, natural inks, and structural formats that protect your product without excess. The unboxing becomes a quiet statement about your values, with graphics that work on kraft and uncoated stock.
Instead of pushing daily content, we design a monthly rhythm that highlights your tools, materials, and hands at work. The result is a feed that reads like a studio journal and attracts clients who appreciate the craft.
Every project ends with a simple brand manual: color values, type hierarchy, spacing rules, and do/don't examples. You get a reference that keeps future collaborations aligned without needing a designer on call.
After launch, we stay available for seasonal campaigns, new product lines, or a fresh set of social templates. You decide the pace, and we adapt the system to your growth without starting from zero.
Practical answers about how we structure a branding project, what you can expect at each stage, and how we keep the process clear for small studios and independent makers.
We start with a 45-minute call where we listen to your story, look at your current materials, and identify the gap between how you see your brand and how customers perceive it. You will leave with a short list of concrete directions we could explore, not a vague promise.
Yes, that is often the most interesting starting point. We begin by defining your core values, your materials, and the tone you want to communicate. From there we build a flexible system that grows with you, whether you need a logo, packaging, or a social media template set.
A full identity project usually takes four to six weeks. The first week is dedicated to research and moodboards, the second to concept sketches, and the remaining time to refinement and final files. If you only need a logo or a packaging update, we can often compress that into two weeks.
Absolutely. We regularly adapt our designs to recycled paper, kraft, or fabric wraps that you already use. We will test how your logo and typography behave on those surfaces and adjust the artwork so it stays legible and elegant without requiring new materials.
Each project includes two structured revision rounds. You will receive a PDF with clear annotations, and we will schedule a call to discuss changes together. This keeps the process efficient and avoids endless email threads that slow down the work.
You get a complete brand kit: vector logos in multiple formats, a color palette with hex and CMYK values, typography guidelines, and ready-to-use templates for social media or packaging. We also include a short style guide so you can apply the system consistently on your own.
Scope notes and definitions that keep every collaboration clear from the first conversation.
Scope of a brand identityEach identity project covers logo design, a primary and secondary palette, typography pairings, and a short usage guide. We do not include copywriting, photography, or website development unless added as a separate engagement.
Revision roundsEvery package includes two structured revision rounds after the initial concept presentation. Additional rounds are billed at an hourly rate agreed before the work begins, so there are no surprises on the final invoice.
File formats deliveredYou receive source files in AI and PDF, plus web-ready exports in SVG and PNG. Print files are prepared at 300 DPI with the correct color profiles for your chosen printer.
Packaging design scopePackaging projects cover structural suggestions, surface graphics, and print-ready artwork for one primary SKU. Variations for additional sizes or product lines are quoted separately based on the complexity of each adaptation.
Social media templatesSocial packages include a set of editable templates for feed posts, stories, and cover images. We provide the templates in Figma, and you are free to adapt them internally after the final handover.
Timeline expectationsA typical identity project runs four to six weeks from kickoff to final delivery. Packaging and social media work can extend this by one to three weeks depending on the number of touchpoints and the approval speed of your team.
Ownership and licensingFull ownership of the final designs transfers to you after the final payment is cleared. We retain the right to show the work in our portfolio unless a non-disclosure agreement is signed before the project starts.
Third-party costsFont licensing, stock photography, printing samples, and any external testing are billed at cost with receipts shared. We always confirm these expenses with you before committing to a purchase.